La redoute

La Redoute is a French retailer that specializes in ready-to-wear apparel and home decor. The company is the second-largest seller of women’s clothing, the third-largest seller of household linen in France, and has a presence in 10 countries. Originally known for their paper catalog and mail order, La Redoute has shifted towards e-commerce, which accounts for the vast majority of the company’s income. Customers who shop and order via mobile device represent a key stakeholder group, making it critical to deploy an optimal e-commerce mobile app.

CHALLENGE

Digital transformation in the retail sector is more important than ever as companies around the world rely on digital technologies to improve their customers’ experiences and accelerate time to market. La Redoute turned to StarDust CTG Group to help accelerate the rollout of its new e-commerce application and improve the overall customer experience.

SOLUTION

La Redoute’s new mobile application featured a redesigned technical base and updated graphics to improve the overall customer experience and buyer journey. In less than 48 hours, StarDust CTG Group coordinated the testing of the iOS application in seven different countries by professional testers through We Are Testers™, the company's web platform used to publish test campaigns. The testers identified almost 80 bugs and provided comprehensive suggestions based on their experiences, giving La Redoute valuable insight into what needed to be fixed before they could confidently launch the app.

 

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