Bridgestone Europe is a subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tires and other rubber products. Bridgestone Corporation and its subsidiaries employ more than 140,000 people around the world, operate 178 plants in 25 nations, and sell products in more than 150 countries.


Bridgestone Europe wanted to replace their current Salesforce Automation system in order to meet their expected future CRM needs. The goals of the project were to improve the quality of operations and sales efficiency and enhance collaboration within and across teams. Supporting features such as workflow management, activity management, and reporting were also considered vital for the success of this project.


CTG’s implementation of Microsoft CRM provides Bridgestone’s salesforce with the ability to quickly view their portfolio, targets, etc., in one spot from any location through the mobile interface. The new system meets their salesforce automation requirements and also supports any future CRM requirements that the internal IT strategy may require.

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